Business Intelligence Tools And Techniques Pdf — All businesses operate on data — information generated from multiple sources both internal and external to your company. And these data channels serve as a pair of eyes for managers, providing analytical information about what is going on in the business and the market. Therefore, any wrong idea, mistake, or lack of information can lead to a distorted view of the market situation as well as internal operations — followed by bad decisions.
Making data-driven decisions requires a 360° view of all aspects of your business, even those you don’t think about. But how to turn unstructured data into something useful? The answer is business intelligence.
