Retail Business Intelligence Solutions — Big data removes uncertainty from the enterprise, provided that the right software and tools are used to break it down into accessible pieces of information. Properly deduced and applied, it helps retailers identify problems and gain business areas. It also provides actionable insights into customer behavior, demographics, brand affinity, and the ability to create targeted campaigns.
But will Big Data give you the right data? Before investing in retail BI solutions, ask the following questions.
